Roberto Fernandez Larsson, founder and CEO of Agents Press, Real Estate Agent Websites with Integrated IDX and CRM

First, let me introduce myself. I am Roberto Fernandez Larsson and I am the founder and CEO of Agents Press. I am now an entrepreneur in my second career (or is it third?).

I have a doctorate degree in the biological sciences and was a bench scientist and faculty in academia for many years. There I had the opportunity to be exposed to the internet when it only existed in universities and the military, long before it was in the domain of the general public.

I quickly got interested in how the internet worked. Websites were simple in those days, using only text. There were graphic browsers early on but most people did not have the capability of graphics directly in their computers. If you wanted to show a picture or photo you had to present it as a link. Users had to click on the link to download the picture to their computers. Then, they had to use some graphics program to open the file and see the picture. Also, they needed a graphics card in their computers for this to happen. We have come a long way.

I have been designing websites on an ad hoc basis for over 20 years. Over a decade ago, a real estate agent I know asked me if I could build her a website. I said yes and I asked her if she currently had a website or if this would be her first. She said, “Yes, I have two websites and I don’t even remember the passwords to get in to them. “In time, I heard several similar stories and learned that many real estate agents were not getting what they wanted from their websites.

Our mission

At Agents Press we strive in building websites for real estate agents and brokers that provides them with the modern technology necessary to attract leads, track and nurture those leads and convert them to clients. In addition, our websites should present the real estate professional as the trusted and knowledgeable agent they already are in person.

Everybody needs a website. Even if you define yourself as an established agent who does business mostly by referral from past clients and their connections, you still need a website.In this day and age even if you are referred to people by old clients, those people will google you.

Therefore, the first reason you need a website is to present yourself as a professional, knowledgeable real estate agent. The key is trust.Build trust online by creating a trusty website. It goes a long way in the process of convincing someone you’re good enough to work for them.

The second reason you need a website is to generate and capture leads. You do this through search engine marketing (SEM). There are basically two ways you can do SEM.

Search engine optimization (SEO) is a free method of SEM that uses a variety of techniques to help search engines understand what your website and web content are about so they can deliver them to web searchers. Techniques include things like using titles, keywords and descriptions in a website and in the Meta tags of pages posts and pictures, providing relevant content on the topic and linking to and from quality online resources.

Pay per click (PPC) or paid search marketing advertising involves paying to have search engines display your website offer in or alongside search results. The most obvious example is Google’s Adwords program which will display your ad at the top or right side of the search results page (looks like an organic search result but shows a very small “Ad” logo at the left of the link). Other types of PPC marketing exist in social media, such as Facebook Ads and Twitter Ads. In PPC advertising, you pay each time someone clicks on your offer.

We are positive we can construct an impressive web presence for your business and help you convert search engine visitors into customers. Easily build your local real estate business website with Agents Press WordPress themes and technology. All websites themes are SEO friendly, ready for mobile devices, with blog features and portfolio to power up your online presence. Based on your business needs, add IDX service, lead capture and customer relationship management (CRM).

Website Content Management (Total Care)

Coming soon to Agents Press: You’re busier than ever. Don’t allow your business’ face to the public become a ghost town.

You need the TOTAL CARE website if:

You are tired of spending hours figuring out how to manage the content on your site.

You wish you had a “web guy” on staff but you can’t justify a full or part-time employee.

We love our customers and welcome your feedback and suggestions. Use our Contact Us page to tell us what we’re doing right or what we can improve on.